The German forum for Admanagers
The Admanagerforum is the German platform for professionals in admanagement, adoperations or adops.
How did the Admanagerforum start?
In the year 2002 I organized the first meeting of admanagers in Germany to find a solution to solve the problems that where caused by Flash creative. This was the basis for standards that are still valid today, amongst others the standards for the creation of Flash ads.
Since then I regularly organised meetings with other admanagers. This inofficial meetings became the official standards taskforce in the German IAB the “AK Adtechnology Standards im OVK im BVDW“. This group was focused on creating standards for the market.
The really exciting conversations happened during the coffee-breaks or in the evening, when we went out for a beer after a long meeting day. “How do you this and that?”, “Do you also have these problems?”, “Man, I am really happy I am not alone with that.”
The OVK is an exclusive group of media houses, so that the participants of the taskforce where limited to a small group. This made the taskforce very efficient.
Another great experience I could make was with the Admonsters conference. They focus on information exchange between experts without limiting it to a group of companies. Every Admanager can participate. Since my first Admonsters conference in 2003 I regularly participate an enjoy it. Sometimes I was a disappointed to meet only a few German speaking participants there.
As a member of several IAB Europe taskforces I also learnt that different markets in Europe also have different issues in admanagement.
So there was a logic consequence to found something that puts all the power of the different groups together. The idea for the German Admanagerforum was born.
— Alexander Schott, March 2009
Besides the Admanagerforum there are other groups focussing on adoperations and adamanagement.