Für das Admanagerforum für Agenturen „AdOps Forum Demand“ Juni 2021 haben sich spannende Themen für die Workshops rund um Adoperations, Programmatic, Admanagement und Adtechnology gefunden. Hier ist ein Ausblick auf eine der drei Cosponsor Sessions.
An Agency’s Guide to Understanding Identity Solutions (Alison Harding, Lotame)
With third-party cookies on the chopping block, what essential brand marketing tools are you not willing to give up? Targeting, optimization, measurement? Marketers are bombarded with alternatives to solve for a cookieless future, but as an agency, the brands you support are looking to you for strategy. Alison Harding, Lotame’s Vice President Data Solutions EMEA, will break down available identity solution offerings into easy-to-understand terms, and highlight the opportunities so you can vet the right partner(s), and get the right answers for your clients.
Alison Harding ist Vice President Data Solutions EMEA bei Lotame und leitet die Session zum Thema „An Agency’s Guide to Understanding Identity Solutions“ beim AdOps Forum Demand Juni 2021.