Für das Admanagerforum für Vermarkter „AdOps Forum Supply“ März 2023 haben sich spannende Themen für die Workshops rund um Adoperations, Programmatic, Admanagement und Adtechnology gefunden. Hier ist ein Ausblick auf die Hauptsponsor Session.
„Auction fairness and biases: threat or opportunity?“
What if your auctions were currently not fair for all your partners?
Floor Pricing, Bidder order, CPM Adjustments, are just some of the many configuration tweaks that may advantage one of your demand sources to the detriment of others.
But what if some of those biases could actually turn out to be optimisation opportunities?
During this session, Dany About and Mathys Gayet will cover how you can make these inherent unbalances work for you.
Dany About (Technical Account Manager) und Mathys Gayet (Sales Manager – EMEA) leiten gemeinsam die Session zum Thema „Auction fairness and biases: threat or opportunity?“ beim Admanagerforum für Vermarkter „AdOps Forum Supply“ März 2023 in Berlin.