Der Admanagerforum Summer Summit August 2024 ist durch Sponsoren finanziert.
Vielen Dank an die Co-Sponsoren Relevant Yield, Permutive, Livewrapped und Virtual Minds sowie an die Supporter Browsi und Onetag.
Co-Sponsoren Relevant Yield, Permutive, Livewrapped, Virtual Minds
Über Relevant Yield
Relevant Yield is the most empowering solution for publishers and sales networks to maximise ad revenues and operate cost-effectively. Relevant Yield offers an independent vendor agnostic header bidding management combined with prebid analytics and revenue reporting from any demand channel; which makes it the most comprehensive solution on the market. Relevant Yield is provided by a Nordic based company Relevant Digital and it is used by media houses and their sales partners across the world. In addition to Relevant Yield, the company offers programmatic related consultation, technologies and support.
Mehr Infos unter https://www.relevant-digital.com/relevantyield
Über Permutive
Permutive’s Audience Platform puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience while respecting consumer privacy.
Permutive enables publishers to develop unique audience insights, optimize campaigns on the fly, and provide detailed mid- and post-campaign reports.
In unlocking the true value of their audience, Permutive’s customers drive direct deals, win more RFPs, and secure repeat business with advertisers.
Permutive is trusted by the world’s largest publishers including News Corp, Hearst, BuzzFeed, Penske Media, Future plc, the BBC, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast International, Trusted Media Brands, Hello! and Unify.
Mehr Infos unter https://permutive.com
Über Livewrapped
The team at Livewrapped has a long experience from Programmatic Advertising. When Header Bidding started to get traction, we realized that the old ways of doing programmatic were quickly getting outdated.
Header Bidding just had too much revenue potential compared to the old Waterfall model for things to stay the same. At the same time, we saw that Header Bidding was complex to get started with, quite resource consuming and that the lack of good analytical tools made the process of handing multiple SSPs simultaneously both cumbersome and opaque.
Enter the idea of Livewrapped – a tool that would make Header Bidding, and anything related to it, extremely easy to both set up and maintain, with minimal need for the publisher’s own tech resources to ever get involved once the setup was in place. Since we were somewhat disillusioned with the service level and shadiness of the Ad Tech Industry in general, we also decided we were going to be the good guys.
Therefore, we pride ourselves on providing a fantastic customer support and being 100% on the side of the publisher. Since then, we have come a long way. We now provide a product in absolute world class with a very happy customer base.
Mehr Infos unter https://www.livewrapped.com
Über Virtual Minds
Seit über 20 Jahren steht Virtual Minds für Premium Adtech made in Europe. Die Digital- und Mediatechnologiemarken von Virtual Minds – Adition (Enterprise-Marketing-Plattform und Adserving), Active Agent (Omnichannel-DSP), The Adex (Data-Management-Plattform und Cross-Device-Medialösungen), Yieldlab (Omnichannel-SSP) und der Virtual Minds Media Manager (Realtime Playout klassischer linearer Medieninventare) – gehören zu den europäischen und internationalen Top-Lösungsangeboten in ihren jeweiligen Segmenten und bilden gemeinsam das führende europäische modulare Full-Stack-Angebot für den digitalen Werbemarkt.
Zu den internationalen Kunden von Virtual Minds zählen große Verlags- und TV-Häuser und ihre Vermarktungsunits, Agenturgruppen sowie zahlreiche Top-Werbungtreibende.
Die Virtual Minds GmbH ist eine 100%-ige Tochter der ProSiebenSat.1 Media SE.
Mehr Infos unter https://virtualminds.de
Supporter Browsi, Onetag
Über Browsi
Browsi is a leading AI-driven SaaS company that empowers publishers and content creators to gain control of their digital real estate. Browsi’s AI platform seamlessly analyzes real-time behavioral data to create personalized ad placements, improving user experience and increasing revenue. The company is trusted by premium publishers such as CNN, TMZ, Kobe Shimbun, Reworld Media, GMX, WebMD, Graham Media and more. Browsi’s technology is available to publishers worldwide sold directly or via authorized partners and resellers like Fluct, Flux, Magnite, Amazon Publisher Services Connections Marketplace and more.
Mehr Infos unter https://browsi.com
Über Onetag
Onetag Smart Curation provides the easy way to better media performance.
Our AI-powered programmatic technology delivers more effective digital advertising for the open internet by harnessing deeper placement level intelligence.
We feed every DSP with curated, high performing impressions from over 2,000 directly integrated premium publishers, using real-time data without cookies.
We work harder for publisher inventory, ensuring it generates greater relevance and return at scale. Our Smart Curation platform and global exchange infrastructure are cookieless by design, 100% privacy compliant and highly sustainable.
Mehr Infos unter https://www.onetag.com/