Team Lead Programmatic Advertising bei Zalando in Berlin
Zalando’s success tells the story of our exceptional team and our efforts. We are always happy to welcome new colleagues who join us in creating the world’s best online fashion experience.
Zalando’s marketing is state of the art. We promote and want to build lasting relationships with our customers, in all 15 countries where Zalando is active. We aim to innovate in marketing, design, graphics and photography and aim to create something new and unique – the Zalando shopping experience.
Do you want to be part of our successful Marketing team at Zalando? Could you actively help us in our international development? We are looking for a highly motivated employee to contribute to our success.
Team Lead Programmatic Advertising
Drive our programmatic media buying and RTA campaign management across all our markets and be accountable for execution, implementation and innovation within the department. Partner with other Performance Marketing Channels and Brand Marketing stakeholders to ensure an aligned strategic approach and to create synergies.
WHAT YOU’LL DO
- You will be responsible for Zalando Media Solutions (ZMS) RTA campaigns across all our markets
- You will lead a team of 3 programmatic campaign managers and are responsible for their development and training
- You will structure and organize (beta) tests across the portfolio
- You will strive for best-in-class campaign management and define the perfect workflow for your team in campaign set-up, optimization and reporting using all relevant technical platforms: adserver, DSP, DMP etc.
- You will master and stretch relevant tools of Google ecosystem (DCM, DBM etc.), explore new functions and question them
- You will see opportunities in improvements and go for them, addressing your ideas to relevant stakeholders, e.g. developers, sales and account managers
- You will work with first and third party data to build target audiences in our DMP to deliver high end campaigns based on data driven optimization
- You will work closely with the Inventory Manager to align on the supply side
- You will have a regular exchange with the sales and account managers in order to understand the needs and advise them in the planning, executing and reporting stages
- You have at least 7 years of work experience in Display advertising.
- You are an expert in programmatic campaign management – with a proven track record of successful campaign strategies
- You are up to date on the latest developments in this field and comfortable explaining how RTA works
- You have experience managing a team
- You know how to prioritize and manage workloads across multiple campaigns and/or clients
- Ideally you’ll have experience working with DBM
- You are staying on top of things knowing all new products, innovations and tests coming up both internally and with our partners
- You have an untiring drive to test out new options and question existing solutions
- You are passionate about the tech side of things and you have a good understanding on how different products work on the back-end
- You have a very good understanding of numbers, KPIs and analytics and ensure that you team is fully equipped to steer the campaigns towards the different goals
- You have an efficient and result-oriented working style, strong analytical and critical thinking skills
- It’s likely you’ve worked at a trading desk or ad-tech company
Our recipe for success: think big and act fast. What you are doing today will affect millions of customers tomorrow. At Zalando, you have the chance to work on the world’s best online fashion experience in a rapidly growing international company!
- Boredom doesn’t get a look in here! Zalando is a working environment where something new happens every day
- An international team of experts to inspire and support you
- Training and further development opportunities to expand your skills and help you on your way
- Exciting career paths tailored to your skills and development potentials
- The security of an expanding company with more than 7,000 employees and a company pension scheme
- Attractive employee discounts in our online shop
- An easily accessible workplace right on the main arteries of the hottest Berlin districts
WANT TO JOIN US?
Then we’d be more than happy to receive your application!
Any further queries? Please do not hesitate to contact Vera at firstname.lastname@example.org